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Rush accompany us in almost every field of life, and certainly in business. Many times we are chasing deadlines, we can not wait for a particular email or we have to make urgent calls.
Sometimes haste is really a bad adviser, especially if we talk about our website.
Writing code in a hurry or making changes to a website structure sometimes involves negative consequences like technical issues. Lack of time for testing can significantly affect the look and function of our website. Here are some concrete examples that follow this.
Publishing an incomplete website or an imperfect tool can simply discourage people. Incorrect navigation, hidden or incomplete menu, Or errors in the form are just examples. A product with poor functionality and repulsive look will gradually reduce traffic on the website. If you've noticed that you are losing your users or you can not keep them over time, you may need to look more deeply at the entire website design.
With mistakes, you will have to cope because it costs not only money but also the working time of a person or a team. As you progress, designers may come another problems that require, for example, communication with another department, which will only increase the issue. Solving all problems can take months and consumes a lot of resources.
If you think that most web users are rational thinking, you are wrong. Decisions about product or service choices are based primarily on feelings, which affect the subjective satisfaction of the person. If a person is irritated, or simply unhappy for some reason, he will almost certainly not take advantage of your offer, will not click on the ad or buy a particular item. Deciding to hurry, you can often deprive your business of income.
Author: Tomasz Szwed. For over 10 years I analise customers needs and propose best solutions. Next I watch over whole process of designing websites - from first prototypes to working website. Personally I'm a big fan of board games.
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