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Autor: Jan Chmielowski, Irina Jewsiewicka
Content Management System. A panel that allows you to change selected content on a website without coding.
Files sent by the website to the device from which the user visits the website. They are used to maintain the session and collect other information to help personalize content.
Advertising material in the form of text.
Providing Google bots with content other than the content visible to users. It belongs to Black Hat SEO.
A tool that allows many people to communicate with each other in real-time over the internet without installing additional software.
A type of computer memory that stores frequently used information.
A document that contains the most important information necessary to conduct a marketing campaign.
Building awareness and a positive brand image in a group of potential customers.
A type of website in which most of the content is texts. Blog articles are usually thematically related to each other and relate to a specific field.
BLACK HAT SEO
Dishonest practices that are designed to cheat google algorithms so that the page is ranked higher in the search results.
Here is the second part of our glossary of e-marketing vocabulary. Enjoy the reading!
GLOSSARY OF WEBDESIGN AND E-MARKETING
Everything you should know about creating websites from A to Z part 2