Reading time: 8 minutes
Published: March 15 2024
10 SEO Elements for Landing Pages Nobody Told You About
Landing Page SEO involves optimizing a webpage to attract organic traffic and convert visitors into leads or customers. You have to pay attention to many SEO elements and use advanced search optimization strategies for landing pages to get good results.
It all usually begins with keyword research, which helps identify transactional, bottom-of-the-funnel keywords, often long-tail, that are specific to the product or service offered on the landing page.
Similarly, on-page SEO is still important, which includes optimization of:
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Title Tag
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Meta Description
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URL Structure
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Quality content
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Headlines
At the same time, you can't ignore technical SEO, which requires you to optimize page speeds and Core Web Vitals to ensure a fast-loading page. And, of course, mobile responsiveness is just as vital. But, whatever you do, understand that you have to regularly review your landing page content to ensure it stays optimized and performs well in SERPs.
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This is when you need to rely on some well-rounded SEO software. Spending some time on https://top10seosoftware.com/reviews/ will help you compare the best SEO software to pick one that performs a complete site audit, checks your landing page for on-page and off-page elements, and enables you to find the best way forward.
And once you're all set to optimize your landing page, consider these hidden SEO landing page tips for the ultimate success.
Unveiling the Hidden SEO Elements
Without effective SEO on landing pages, your business stays invisible to your audiences. Also, amid the crowds of the e-marketplace, sites with poor landing page SEO risk low rankings. So, here's what to consider:
Element 1: Structured Data Markup
Structured data provides additional information about a page, its services, and products in the form of rich snippets. The information in the snippet helps the search engines return accurate results. Although snippets are not ranking factors, they influence click-through and bounce rates.
Explanation of Structured Data and Its Importance for SEO
Structured data is also called schema markup. It’s standardized code in either JSON LD, Microdata, or RDFa format. The snippets qualify the page content for the search engines helping indexing. The snippets are versatile and add appeal, displaying all sorts of information and making them useful to the users.
Structured data enhances the On-SERP SEO by placing actionable information directly onto the results pages.
Schema markup is, therefore, essential. Schema markup gives you the competitive edge your business needs when competing in the e-marketplace. There are several kinds to remember, such as:
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Article markup
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Organization markup
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Product markup
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Review markup
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Local business markup
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Course markup
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Event markup.
How to Implement Schema Markup on Landing Pages and the Benefits
To incorporate structured data on landing pages using the Structured Data Markup Helper from Google:
1. Consider the intended content, usually an article, product, event, or frequently asked questions.
2. Identify the most relevant scheme.org vocabulary for the content.
3. Add the code to the HTML of the landing page.
4. Check the information accurately represents the main content of the page.
Element 2: Image Optimization Beyond ALT Tags
Usually, we think about optimizing alt tags and image names when talking about image SEO. But besides that, images have a direct influence on a website’s loading speed and user experience – a Google ranking factor. Attention to UX ensures satisfied customers and higher rankings.
Advanced Techniques for Image Optimization: Next-gen Formats and Lazy Loading
Compared to traditional formats like JPEG and PNG, next-gen formats such as WebP and AVIF offer better compression without losing quality. This eliminates the load speed issue.
Even large complex files can be reduced to be lightweight. Coupled with lazy loading (where images only load as they enter the viewing point), fast loading and superior image quality enhance UX.
Element 3: Microcopy Optimization
Microcopy is small pieces of text in the form of:
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labels
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error messages
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tooltips
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a call-to-action button
Because microcopy has the capacity to clear confusion and reduce user anxiety, its use impacts the user experience. When optimized, users stay on the page longer and are more likely to take the desired action. This signals the content has value to the search engines.
The Role of Microcopy (CTA buttons, form fields) in SEO and the User Experience
The clear instruction the microcopy provides improves user experience. For instance, in form filling, microcopy helps the user understand what information is needed and why. Users are less likely to abandon the form. Microcopy also helps with navigation, making it more intuitive.
Although often underrated, a well-designed call to action button (CTA) is a very effective microcopy. These buttons make interacting with the site simple, increasing engagement, conversions, and returns. The ease of use enhances the UX. This raises the profile of all the SEO elements in all future searches.
Element 4: Internal Linking Strategies
Another of the underrated landing page SEO techniques is internal linking. This SEO technique helps the search engines understand the site’s structure.
How Strategic Internal Linking on Landing Pages Can Boost Overall Site SEO
Internal linking distributes the authority one page is given by outside sources across the site’s other pages. It benefits landing page SEO by establishing the contextual relationship between the pages.
Element 5: Content Depth and Relevance
This element refers to the quality of the content on the landing page. Its depth. It covers:
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relevance to the keywords to match user intent
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level of expertise
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overall comprehensiveness.
Creating Content that Goes Beyond the Surface-level Information to Meet User Intent
Deep content tends to rank higher in organic searches. It goes beyond the basic information to offer the user other relevant details. Deep content signals the page is regarded as useful and has value to its users.
To go beyond offering surface information, you should:
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conduct thorough keyword research
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align content with user intent
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deliver reliable, well-researched content
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use a variety of content types
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incorporate On-page SEO elements (title tags, meta descriptions, and headings).
Element 6: Social Proof Integration
Social proof integration leverages human psychology for trust and credibility, which increases conversions.
They indicate the site is trusted, although social proof is not a ranking factor.
Indirectly, social proof affects the SEO by:
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being fresh content for the search engines
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enhancing relevance to search inquiries
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prompting active engagement via shares and mentions, which drive traffic.
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Element 7: Local SEO Elements for Landing Pages
Local SEO on landing pages drives foot traffic to physical locations, improves conversion rates, and builds brand awareness in a specific region or area.
Local SEO is vital for:
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complementing the SEO on Google Business Profile listings
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enhancing visibility in local searches
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gaining a competitive advantage in a local marketplace
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Increasing geographical relevance for the user experience.
Incorporating local SEO Elements for Geographically Targeted Landing Pages
Landing pages can incorporate essential local SEO by:
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using local keywords (e.g., the city, town, or neighborhood) in the URL, title tags, meta descriptions, and headings
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including detailed information about the location, address, opening hours, and contact details (NAP)
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showcasing reviews and testimonials from local customers
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adding content that reflects local needs and interests.
Element 8: Video Content Optimization
Video content optimization boosts interaction and raises conversion rates:
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for better engagement with more retention
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by boosting traffic for better visibility
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by leveraging content for improved SEO performance.
For maximum impact, videos should be:
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embedded with CTA to drive interaction
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fast and smooth loading
Element 9: Page Speed Optimization Advanced Techniques
Optimizing for page speed is among the most essential advanced SEO strategies for landing pages and a key indicator in ranking. Vodaphone’s sales, for example, surged by 8% when they optimized their Core Web Vitals.
Beyond Basic Speed Improvements, Advanced Tactics for Lightning-fast Load Times
There are several strategies to use to improve the load times of landing pages. For instance:
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CDN – The Content Delivery Network allows downloads worldwide but from the closest server.
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Minifying unnecessary code to reduce the file size.
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Browser caching, storing files for future visits directly on the user’s browser.
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Minimizing HTTP requests by simplifying design and combining files.
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Using asynchronous loading for CSS and JavaScript.
Element 10: Accessibility Enhancements
Despite accessibility not being a ranking factor, user-friendly landing pages tend to rank higher because they improve the user experience.
How Improving Accessibility Can Positively Impact SEO
Improved accessibility benefits SEO in many ways. For instance:
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It helps with user-friendly navigation
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It ensures mobile-first design for accessibility from a range of devices
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It helps provide the search engines with information on the site’s structure and its hierarchy.
Search engines penalize sites that do not conform to the Americans with Disabilities Act. Following the Web Content Accessibility Guidelines (WCAG) will help websites avoid compliance issues.
So, here are the SEO elements to pay attention to when optimizing landing pages. It's important to consider all these elements, but here's how to prioritize things better.
| Priority |
Strategies |
| Top Priority |
|
| Medium Priority |
|
| Lower Priority |
|
Conclusion
Optimizing landing pages for SEO is a multifaceted endeavor that goes beyond basic on-page elements. It requires attention to technical aspects like page speed and mobile responsiveness, as well as the strategic use of advanced techniques such as structured data markup, image optimization, and microcopy refinement.
By prioritizing these elements and regularly reviewing and updating your strategies, you can significantly improve your landing page's visibility and effectiveness in converting visitors into customers.
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