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If you have already implemented all the advertising tactics you know, and you still do not see any effects, explore our 25 effective tricks for promoting your company on the web!

Which of them are you already using? Which ones are you just going to try?


Here are 24 Ways To Promote On The Internet That Really Works!


1. Create and complete a profile on Google My Business


A business profile, also known as a listing on Google My Business, will allow your business to appear in Google Maps search results. It is there that most users look for various types of information about companies and services. This method will cost you nothing. 


2. Create Your Own Professional Website


Every activity needs a website that is a showcase on the web, enabling, among others, booking services or selling products. Even if your recipients find a company on social media, they will look for confirmation whether the company they searched for is 100% authentic, and this confirmation will be a professionally created website.

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3. Invest at least the minimum amount in paid advertising


Investing even a small amount in paid advertising on Google, Facebook, Instagram or YouTube is another trick to promote your company on the web. Try it out on one post, and you'll see the results very quickly. This will certainly help you stay ahead of the competition that do not use such tactics. 


4. Create your community on a Facebook group


Set up a group with a topic related to or directly relevant to your business. Ask questions, let your recipients participate in creating your brand, or start interesting discussions. Currently, Facebook groups are gaining more and more popularity, and the portal itself began to emphasize their promotion.


5. Write a blog and post articles systematically


Writing articles taking into account keywords for which you can position your website will improve its results in search engines. This increases the chances that recipients will accidentally come to your website and become your client. Use free tools to help you assess the strength of a given keyword, for example: Ahrefs.


6. Collaborate with others


A very effective trick supporting the promotion of your company online, which hardly anyone remembers. Search for business partners, create collaborations with brands that are consistent with your industry and expand your audience.


7. Record a video and post it on YouTube


Are you wondering how to promote your company on the Internet? Take advantage of the opportunities offered by YouTube. For promotion, you can use videos presenting the functions of your product, or thematic ones describing interesting news and information from the industry in which you operate.


8. Start appearing in news and other portals


Take care of your company's PR and find journalists who would be interested in describing your brand or the product you sell. If your company's history is interesting, it is also worth describing it and sending ready-made materials to various websites with a request for publication. 


9. Establish cooperation with a micro-influencer or hire a brand ambassador


Look for bloggers, micro-influencers and experts in a given field who already have their own audience and use their reach to promote your business. 



10. Put your business in business directories


On the web you will find a lot of directories where you can leave your data with a link to the website for free. 

Thanks to this, you will create several links pointing to your website.


11. Start sponsoring events. 


Sponsoring various types of events is the perfect way to build awareness of your brand. It's important to present yourself at your best. Prepare a professional stand, leaflets, and make a professional report on the event, which you will then share on your channels. 


12. Post photos and opinions of satisfied customers


Ask your customers to tag you on social media or send their photos or videos with your products. You can also organize a contest, where the prize will be a free product or service for the best content. 


13. Ask customers for a review


Opinions of Internet users are one of the most important evidence that your product is worth attention, so do not be afraid to ask for a rating or give an opinion on Google or on other portals. You can share the best of them on your channels. Just remember to hide the author's name.


14. Show how your product or company is created


Do you have your own restaurant? Show how your dishes are made! Do you run a car repair shop? Record a video and show how you repair cars! Showing your company "from the inside" is a great idea to attract customers' attention and gain their trust. Backstage videos are perfect for YouTube content. 


15. Use the power of Instagram and Instagram Stories


Post interesting content, use appropriate hashtags, comment on other profiles and gain your own audience on Instagram. Once you build them, share Instagram Stories, they have a lot of power - if only because they are hard to miss.


16. Come up with an interesting contest


Competitions are an ideal method to expand the group of your audience. Remember that the tasks should not be too complicated and also be based on sharing your content. Create a dedicated Landing Page with subscriptions and expand your own mailing list. 


17. Try TikTok


Recently, TikTok has become more and more popular. It is true that the group of its recipients are users aged 15-25, but it is worth taking advantage of its possibilities. Adequate content can gain many views, because on TikTok your content can be seen by everyone, not only those who follow you. 


18. Create infographics


Interesting infographic, arouses interest and involvement of users. This type of content is willingly shared and commented on. This will help you increase your reach and diversify your content. 


19. Invest in professional promotional materials


An advertising film recorded with a telephone or by a not necessarily professional cameraman will not do its job well. Your website also needs professional product photos. Invest in a good cameraman and photographer and show your company at its best.


20. Pick out from unfavorable comments


Bad opinions happen to everyone. They can be written by a dissatisfied customer or by competitors. The worst thing you can do is leave her unanswered. Try to explain the situation, apologize and suggest possible compensation. 



21. Comment on other blogs and posts


Stay present. Be active on other portals and show that your company exists. Of course, do it from a corporate account. You will arouse the curiosity of others and at the same time increase the recognition of your brand. 


22. Recommend others in the industry


Good marketing is not a fight. It is also the ability to cooperate with competitors in such a way that both sides benefit from it. Maybe you sell ice cream but don't offer coffee? Recommend a café that does not offer ice cream. Perhaps this will lead to another interesting collaboration. 


23. Create a loyalty program


This method is used by the world's largest brands, and they know perfectly well why it is worth doing it. Coffee stamps? Discounts on products after making a large order? Dedicated application? There are many ways.


24. Watch the market and competition


As you probably know - the market is very dynamic and new channels to reach customers appear quite often. Observe what activities are implemented by the largest brands in the world and start using them as well. 


25. Talk about your business


Promote your business to friends, family and friends. Perhaps one of them would be willing to establish some cooperation with you or give you feedback that is significant for you. Talk about it as often as you can, and don't be afraid to ask for your opinion. 



You've just learned 25 tricks to promote your company online. Consistency is what counts now. Get started and use the potential of the above methods. Remember not to give up - you often have to wait for the effects!



Make sure to read the following articles:




Author: Paula Niziołek


13 September 2021

25 Tricks to Promote Your Business Online

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